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The Great Britain Guide

Family attractions · West Midlands

Cadbury World

Modern♿ Wheelchair: limited

Chocolate-themed visitor attraction at the Cadbury Bournville factory.

The Old Grammar School, King's Norton - geograph.org.uk - 7176979

Michael Westley — CC BY-SA 2.0 via Wikimedia Commons licence

Plan your visit

Typical visit
1 h–2 h
  • Limited wheelchair access

About

Cadbury World, opened in 1990 on the original Bournville factory site, is the chocolate-themed visitor attraction adjacent to the working Cadbury chocolate works in Birmingham. Fourteen self-guided zones cover the cocoa story, the Cadbury family Quaker history, the Aztec roots of chocolate, a chocolate-making demonstration where visitors can squiggle their own warm Dairy Milk, a 4D cinema and a working production line viewing gallery. The landscaped Bournville model village around it — built by the Cadburys for their workers — is itself a heritage attraction.

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From the Wikipedia article

Cadbury World is a visitor attraction in Bournville, Birmingham, England, featuring a self-guided exhibition tour, created and run by the Cadbury Company. The tour tells the history of chocolate, and of the Cadbury business. A second location in Dunedin, New Zealand, closed in May 2018.

Excerpt from Wikipedia under CC BY-SA 4.0. See the source article linked in Sources below.

Background

Description

Cadbury's planning for a new chocolate-based attraction started in 1988, with the Bournville site decided upon. Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site at a cost of £6 million. The attraction has expanded and developed its content through 'continuous improvement'. It was formally opened by then Prime Minister John Major on 12 April 1991. Cadbury World has gone on to become one of Birmingham's largest leisure attractions. Over 500,000 people visit there each year, especially children and students. The estate has an education programme, linking back to the educational advancements and interests of the company's original…

Sourced from Wikipedia under CC BY-SA 4.0.

Coordinates
52.4099, -1.9286
District
Birmingham
Parish
Birmingham, unparished area
Postcode
B30 3EU
Parliamentary constituency
Birmingham Northfield
Established
1990

Sources

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Frequently asked questions

Where is Cadbury World?
Cadbury World is in the West Midlands, United Kingdom (postcode B30 3EU), in the parish of Birmingham, unparished area.
When was Cadbury World built?
Built or established in 1990.
Who owns Cadbury World?
Cadbury World is owned by Mondelez International.
How do I get to Cadbury World?
Drivers can navigate to postcode B30 3EU. It sits within the Birmingham Northfield parliamentary constituency.
How busy is Cadbury World?
Cadbury World draws around 580,000 visitors a year.
Is Cadbury World suitable for children?
Yes — Cadbury World is a family attraction designed for children. Most rides and attractions are aimed at the under-12 age band.